Our Story

Shortly after my first baby was born, I learned what every new parent learns fast: sleep becomes everything. I tried swaddle after swaddle hoping one would finally stick, but most were either too loose, slipped out of place, or took too long to figure out when you’re exhausted.

When my second baby came along, I felt more confident, but I also knew exactly what was missing.  I wanted a swaddle that stayed secure, stayed put, and was simple at 2 a.m. My husband and I started sketching ideas, testing variations, and refining the details until we created our flagship: the LullaBaby Double Dream Swaddle.

The Double Dream Swaddle is built around our dual-wing design. Inner wings keep baby’s arms snug by their side, and outer wings fasten securely with Velcro so even the most determined little Houdini can’t break free. It’s made from premium 100% cotton with the right balance of softness, breathability, and comfort. We also added a two-way zipper to make nighttime diaper changes quick and easy without fully unwrapping baby.

LullaBaby was created for one reason: to help new parents get more rest during the hardest stage. If you’re in the thick of newborn life right now, we hope the Double Dream Swaddle brings more calm to bedtime—and more sleep for everyone.