Newborn baby gently holding mother's hand, symbolizing LullaBaby's support for postpartum mental health and wellbeing for new mothers

Embracing the Postpartum Journey: LullaBaby's Pledge to Support New Parents

Dear LullaBaby Community,

The journey to motherhood is filled with joy and profound changes, including the often challenging postpartum phase. At LullaBaby, we are committed to illuminating these shared experiences and emphasizing the importance of seeking support for postpartum health.

Postpartum health, a critical aspect of women's health, encapsulates both physical and emotional well-being. Despite its universal relevance, societal stigma often cloaks it in silence, leaving new mothers facing these challenges in isolation.

Recognizing this, LullaBaby stands firm in treating postpartum health as a cornerstone of women's healthcare. We want to reassure all new mothers, and equally, new fathers, that reaching out for support during this transformative period is a sign of strength and commitment to personal and family health.

Approximately 1 in 7 women will confront postpartum depression, a significant part of postpartum health. However, due to limited awareness and existing stigma, many of these cases remain undiagnosed. It's essential to remember that postpartum depression and other related conditions are medical issues requiring professional help, not indications of personal failure or weakness.

LullaBaby is here to foster conversations and empower parents navigating the challenges of postpartum health. As a brand rooted in community, we advocate for parental wellbeing and extend our unwavering support to all parents in their postpartum journey.

To demonstrate our commitment, we pledge to contribute 1% of our profits to Postpartum Support International (PSI). PSI shares our mission — to provide families with peer support, to educate professionals, and to connect them, thereby minimizing stigma and ensuring all parents have access to the assistance they need.

LullaBaby encourages all new mothers and fathers to seek help when needed, reminding them that experiencing difficulties is a part of life's journey. Your unique path, with its peaks and valleys, is shared with many others—you are never alone. Collectively, we can eliminate the stigma associated with postpartum mental health and encourage more individuals to secure the help they deserve.

At LullaBaby, we stand with all parents. Our mission extends beyond providing high-quality products. We aim to nurture a community that supports, uplifts, and advocates for the physical and mental wellbeing of all parents.

Reaching out for help is not a sign of weakness—it's a step towards resilience. By creating an open dialogue together, we can enact a transformative shift in how society perceives and supports postpartum health.

Stay tuned for our upcoming blog series focused on providing further resources and support around postpartum health.

Visit Postpartum Support International at for resources, or if you or someone you know needs support.

At LullaBaby, we stand by you, we celebrate you, and we support you. Together, we are stronger.

With empathy and support,

The LullaBaby Team

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